Not Jennie or Irene, after 12 years, this Kpop idol activity is the 'darling' of Korean fashion firms.

If before, celebrities who dominated the Korean fashion village were often well-known and powerful actors and well known to the nation, but now the industry workers have Younger idol favorite trends. The reason given here is that the idols have lower level of sand than the big name actors, and can affect the purchasing power of the fans, in accordance with the rejuvenation trend of the Korean fashion village. present.

Among them, the most popular names are Irene (Red Velvet), Jennie (Black Pink) in the female group and Kai (EXO), Kang Daniel, V (BTS) . in the male table. These are the current top idols in terms of representation contracts, the frequency of attending major fashion events as well as the number of brands sponsored.

However, according to an industry insider, idols are the most "pet" fashion companies absolutely not anyone in the third generation of the famous family. It is another name, has been senior for an idol for 12 years and still possesses a strong influence, hardly any young people can overcome.

No one else, that's SNSD's face - Yoona!

In the article about Korean idol fashion trend, it is currently attracting much attention from Korean netizen, a reliable source in the fashion industry confirmed: 'Idol is The most favorite fashion brands are Yoona's SNSD. She works in many areas from film to fashion, can influence the purchasing power of different age customers and the sales performance of her brands is very good. '

Although less frequently mentioned than many of the current juniors, it is hard to deny Yoona's success in modeling. When participating in the Hyori's Homestay program in 2018, Yoona raised the viewership rate by 3% higher than the previous season. On the other hand, the bakery that the female idol brought to the program also kept burning for several months.

Not only the cake maker, but all the accessories and clothes that Yoona wore on the show were sold out at breakneck speed. It is noteworthy that all the keywords related to these fire-selling products are searched with the phrase 'Yoona' (like 'Yoona's waffle maker', 'Yoona's life jacket' .). .

Only a simple sweater when filming the show, Yoona made Korean girls go crazy and hunt for it.

Since being announced to represent Michael Kors brand so far, any bags, clothes or accessories that she wears on her have been sold in a short time. Even having a coat of over hundred million VND was dispersed right away in a few short days, showing the terrible purchasing power of the female idol lovers.

After the image of Yoona taken for the products in the new collection of Michael Kors aired, there were 11 costumes, shoes sold out in just 1, 2 days.

In particular, there is a prominent army green jacket costing VND 17 million .

And the white dress with the expensive price (177 million VND) is sold clean.

Because of that, many fashion companies often contact to sponsor SNSD members' clothes and accessories. Up to now, Yoona is also a rare idol on the cover of five of Korea's largest magazines, along with promoting the costumes of the most luxurious brands.

Besides Yoona, the outstanding faces like Jennie, Hyuna, Seolhyun (AOA) . are also positively evaluated in the fashion industry.