Lamita Dance Fitness - 7 years of positive energy spread journey and whispers of numbers

Good relationship with Zumba

CEO Vu Thi Thuy Linh (Linh Lamita) decided to establish Lamita Dance Fitness (Lazum3 Fitness) on September 5, 2012 with a challenging starting point. However, with her talent, with a passion for social activities, Thuy Linh has successfully opened 50 facilities throughout 7 provinces and cities, spreading positive energy to millions of Vietnamese women.

Giving up on a stable job with a high income, the Finance specialist gathered the idea of ​​establishing a club to connect the community when she met the Zumba dance during a mission in remote France. Zumba - a Latin American sport that really attracts her with a flexible dance, a definite move and a positive spirit for dancers. After returning to Vietnam, with practical knowledge, she learned about Zumba, along with her artistic talents and passion right from the school chair, the young girl full of bravery once step to realize the dream with love Zumba. Through the 7-year journey of fire, Thuy Linh became the pioneer businesswoman in Dance Fitness in Vietnam, an influential woman when bringing positive values ​​to the community.

Linh also shared, Zumba - Dance Fitness led her into the business. Although this is a new type of business in Vietnam, but is a sector with great potential, bringing good community value. Linh has surveyed the market and found that the demands of customers are getting higher and higher, especially when the health issue is getting more and more important, 83% of women want to join Dance clubs. , dance. Therefore, she and her brand Lamita Dance Fitness built the training exercises, each level to create firmness for the body and always keep the spirit of optimism and happiness. beauty from spirit to appearance.

7 years 1 positive journey

Lamita Dance Fitness CEO shared, in order to achieve today's achievements, she faced a series of difficulties and challenges, from learning about Dance knowledge, researching and developing teaching materials, product communication orientation, market research, brand development, .

Going up from small clubs, there is a lot of restrictions in the middle of the concept of 'Dance fitness' or 'Zumba', people are not interested in the role and effect of this strange Zumba. At that time, sometimes the sisters were very afraid of learning to dance and the dress was a bit 'brutal' of Zumba. Most market share usually choose gentle subjects at home, no textbooks or choose functional products for beauty. Large market pressure, Lamita Dance Fitness CEO himself also has a crisis with personal life issues, both taking on the family, and being responsible for the huge workload.

'For 7 years, there were times when I thought I wanted to break down and rest for a long time because of a busy schedule of 20 hours a day and 3 projects waiting in line. However, each time I think about the reason I started, the reason why I changed my career to choose the path to Lamita. I need to face to overcome difficulties, not to avoid. Along with that is the trust of the partners, the members who have enthusiastically attached to Lamita right from the beginning. Up to now, I think I am relieved because I have overcome the most difficult period ': Linh Lamita shared.

Always keeping in me the principle of 'happiness itself', Linh also shares more, the way of business has never been flat and easy, especially for women. Difficulties always exist in business and life, how important it is to face them.

Deserve to be Lamita Dance Fitness's core fire, CEO Vu Thi Thuy Linh has fulfilled her mission - a leader and inspiration to spread good things to modern women. It is the responsibility, the determination to pursue the big dream that helps her overcome all difficulties to become a 'flame-bearer', helping students create a playground, to arouse positive atmosphere through the experience of mental and physical health care.

The numbers speak in the journey to success

After 7 years of building and developing the brand, Lamita Fitness currently owns more than 60 establishments, over 60,000 customers and nearly 5,000 students nationwide and exclusive curriculum to guide basic fitness dance steps for people. Vietnamese with the qualifications: Learn it - Feel it - Love it - Crazy.

Lamita Fitness boasts a team of international-standard coaches, always full of enthusiasm, morale at each class is the spirit of a party, everyone is encouraged to shout to create more excitement when practicing. training, simultaneously release a lot of energy, improve fitness. Through it, inspire women to learn to understand and love themselves more. That's why, apart from the Offline courses, Lamita has collaborated with Ebuda to launch Online courses for students to easily access Zumba Fitness.

Sharing about the upcoming plan, CEO Thuy Linh said, Lamita Dance Fitness is deploying the reconstruction of the model, building and expanding courses and clubs in Southeast Asian countries and developing The branch is international with materials for each object, not only Vietnamese people, but also promoting trade, building Lamita Dance products accordingly, creating a roadmap to conquer international customers. And that is also the reason why the Lamita Dance Fitness model is worth billions of dollars, successfully calling Shark's investments in the "Shark Tank" on the past television.

Through 7 years of fire, the mission of CEO Vu Thi Thuy Linh as well as Lamita Dance Fitness is to create a community with women who are always Healthy - Beautiful - Active - Confident and full of energy to help spread things positive to millions of women. And in order to continue the dream of flying far away to the international market, there is a need to constantly strive to innovate the main era of the founders' path. Wish Linh's dream and millions of women a reality with Lamita Dance Fitness!